GlobalSound
GlobalSound
Discover Music Latitude
Unleashing Global Music Potential
Cross Musical Borders
At Music Latitude, we break borders and build bridges in the global music industry. Specializing in connecting U.S. and Brazilian markets, we empower music companies to expand into vibrant new territories. Through strategic partnerships and innovative collaborations, we unlock opportunities for artists and businesses to reach fresh audiences, bridge cultures, and spark creativity.
Our expertise combines deep market insights with tailored solutions, helping you thrive in Brazil’s dynamic music scene. Whether it's fostering impactful partnerships or delivering data-driven strategies, we’re here to guide your journey toward lasting success in one of the world’s most exciting music ecosystems.
Key Services
Music Latitude is dedicated to providing comprehensive services that drive success in the music industry. From in-depth market study to planning and executing your strategy, we offer unmatched support for music companies looking to expand their reach and impact into a new culture.
Module 1:
Comprehensive Market Study
With a consultative approach, we begin with a thorough market study of the new territory, providing valuable insights into local trends, audience preferences, and competition. This helps you make informed decisions and tailor your strategies for maximum impact.
​Module 2:
Entrance Strategy
Expand your U.S. label's reach in Brazil through strategic catalog acquisitions, artist collaborations, festival sponsorships, and localized digital marketing, creating long-term cultural connections and revenue streams in one of the world’s most vibrant music markets.
Module 3:
A&R Analysis (Optional)
Once we understand the market and have worked on creating an entrance strategy, we offer A&R analysis to identify emerging talent and unique sounds in your catalogue that resonate with local audiences. We help you build a strong, diverse roster of artists who can thrive in the new market.
Module 4:
Networking & Connections (Optional)
Our "Networking & Connections" service opens doors to new opportunities and collaborations, helping you build valuable relationships in the industry.
We can connect you with labels, composers, event producers, and venues in the target market.
Module 5:
Localization and Cultural Consulting (Optional)
We can help your artists connect authentically with local audiences through our Localization and Cultural Consulting service. We ensure your messaging resonates with diverse cultural elements, boosting your success in the new market.
Module 6:
Digital Strategy & Marketing (Optional)
We will work together to create a tailored Digital Strategy & Marketing plan that strengthens your online presence in Brazil (or another local market). Our strategies engage local audiences, foster meaningful interactions, and maximize your brand’s potential.
Market Insights:
Brazil
Brazil’s Music Industry Growth: Brazil is the 9th largest music market in the world (US$ 641 million), with revenues increasing by over 24% in 2023 and 21% in the first half of 2024, surpassing global growth rates.
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Independent market: Over 70% of Spotify's revenue generated by Brazilian artists in 2023 came from independent musicians or local labels. (Good reason to partner and make feats with local artists and labels!)
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Streaming Dominance: Streaming accounts for 88% of Brazil's recorded music revenue, making digital platforms essential for success.
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Cultural Diversity: Collaborations with Brazilian artists can attract massive audiences from multiple niches, from Samba, Funk, Rap, Sertanejo and much more.
Engaged Market: Brazil is home to one of the world’s biggest and most active social media user bases.
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Touring Potential: Brazil hosts some of the largest music festivals globally, providing significant opportunities for live performances and fan engagement.​​​​
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